"EDITION 88"

Published: 6/10/2020

Good Morning! I hope y'all (at least the folks in India) have been fleeting since y'all are probably the only folks who have access to it. Early feedback seems mixed? I haven't the product at all yet so I will wait to comment on how I feel about it.

Coming to the day's news, Flipkart rolls out a voice UI interface & PhonePe launches travel insurance.

  • https://tcrn.ch/30tdNWW: Flipkart rolls out a voice assistant
  • ➡️ Flipkart, the Indian eCommerce behemoth, has rolled out an interesting new product- a voice assistant that helps users navigate the in-app shopping experience.

    ➡️ Currently, the assistant is only available on the grocery category, but will available across other verticals soon. The assistant currently supports English & Hindi and lets users explore deals, filter results, add items as well as checkout.

    ➡️ While people who have had smartphones for a while understand how app UIs operate, the next generation of Indians coming online might have some difficulty with it. Which is why a lot of companies are adopting voice and audio on their platform simplifying things for users.

    ➡️ For example, Amazon also extended support for Hindi on its Alexa voice assistant which can be used to make purchases on the platform.

    ➡️ Another company in the space that is interesting is Jiny. Which lets other application use it's service to create audio enabled walkthroughs of its product. The platform is already used by Jio, OkCredit and GoIbibo to name a few and here's how it works- https://www.youtube.com/watch?v=NyxlaGTN1Q4

    2. https://bit.ly/2UrVX2H: PhonePe launches domestic travel insurance

    ➡️ The popular UPI app, PhonePe, has been launching products in a couple different verticals and today's launch is in those lines- PhonePe is partnering with ICICI Lombard to launch a domestic travel insurance product.

    ➡️ With the product that costs ₹499/yr, it definitely seems very affordable. And users are covered for losses they incur through trip cancellations, home burglary while traveling, missed connecting flights, and lost baggage.

    ➡️ With domestic travel just starting to open up, I think a lot of consumers are still wary because it seems like some flights have definitely been getting cancelled so this might ease their tensions around that in particular.

    ➡️ In the last couple of months or so, PhonePe has also launched an investment product for its consumers to let them invest across mutual funds to help people build up wealth in a risk-averse manner.

    ➡️ It definitely seems like UPI apps, given their high usage under normal circumstances, have been slowly expanding into several other services (financial and others) and I would assume this only continues to expand in the future.

    Feedback & ❤️ always appreciated

    More tomorrow :) BONUS (Tweet of the day): https://twitter.com/anmolm_/status/1270189718534189056